Immerse yourself in your target audience's culture
Use culturally universal typography and symbols
Don't forget about mobile devices
Be conscious of your implicit biases of other cultures
Try culture specific research methods
Cross Culture Design
“The modern web is inherently global—and if we want to design successfully for it, we must be ready to meet the needs, perspectives, and expectations of multifaceted, multicultural audiences. With utmost timeliness, Senongo Akpem shares a clear and accessible methodology for designing across cultures: from performing socially conscious research, to building culturally responsive experiences, to developing meaningful internationalization and localization approaches. Expand your craft, and your mindset—and start creating a richer experience for everyone on the web, regardless of location, language, or identity.”
– A Book Apart
Senongo Akpem
Author
“Senongo Akpem is a designer, illustrator, and the founder of Pixel Fable, a collection of interactive Afrofuturist stories. For the past fifteen years, he has specialized in collaborating with clients across the world on flexible, impactful digital experiences. He is currently the Design Director at Constructive, a social impact design agency.”
– A Book Apart
Contact Me
letchemb@gmail.com
morganletcher@gmail.com