Design for Emotion
“The modern web is inherently global—and if we want to design successfully for it, we must be ready to meet the needs, perspectives, and expectations of multifaceted, multicultural audiences. With utmost timeliness, Senongo Akpem shares a clear and accessible methodology for designing across cultures: from performing socially conscious research, to building culturally responsive experiences, to developing meaningful internationalization and localization approaches. Expand your craft, and your mindset—and start creating a richer experience for everyone on the web, regardless of location, language, or identity.”
– A Book Apart
Aarron Walter
Author
“Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. In a past life, Aarron spent ten glorious years teaching budding web designers at colleges around the US. Today, he channels his passion for education through The Web Standards Project’s InterACT curriculum.“
– A Book Apart
Contrast is effective in designs
Be aware of apathy
Determine your audience’s needs and desires
Build user personas to focus on your audience
If your users have a bad experience, give them a new great experience
Contact Me
letchemb@gmail.com
morganletcher@gmail.com