Design for Emotion

The modern web is inherently global—and if we want to design successfully for it, we must be ready to meet the needs, perspectives, and expectations of multifaceted, multicultural audiences. With utmost timeliness, Senongo Akpem shares a clear and accessible methodology for designing across cultures: from performing socially conscious research, to building culturally responsive experiences, to developing meaningful internationalization and localization approaches. Expand your craft, and your mindset—and start creating a richer experience for everyone on the web, regardless of location, language, or identity.”

– A Book Apart

Aarron Walter

Author

“Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. In a past life, Aarron spent ten glorious years teaching budding web designers at colleges around the US. Today, he channels his passion for education through The Web Standards Project’s InterACT curriculum.

– A Book Apart

Contrast is effective in designs

Contrast is an effective design tool because people employ contrast in decision-making. For example, when deciding where to eat out for dinner, you may ask, “Which restaurant has better food?” You are…

Be aware of apathy

Apathy is a major obstacle to overcome when designing. The project you have worked countless hours on and spent numerous resources on will feel wasted if confronted with apathy. You should conduct…

Determine your audience’s needs and desires

Begin approaching emotional design by understanding the needs of the audience/users. Many major tech companies follow this approach, like Apple. Apple founder Steve Jobs always said…

Build user personas to focus on your audience

Human-to-human connection is the primary goal of emotional design. One method to ensure this connection is to create user personas, an archetypal user who represents a larger group. Personas are beneficial because…

If your users have a bad experience, give them a new great experience

Humans react based on their gut reaction than logic. When a loved one hurts you, is your initial response calmly and logically thinking through the betrayal…

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