Use culturally universal typography and symbols

When designing or writing, be cautious of stereo-typography that makes you think of or claims to represent another culture or country. Not all typography is universally relevant. You could hire or seek the advice of a designer from your target audience’s culture. If you don’t have the resources or contacts to acquire the additional help, you’ll need to resort to carefully selecting your fonts. When choosing fonts, make sure your fonts are accessible in the countries of your audiences. For example, China banned Google fonts. You should select fonts that support multiple scripts and different levels of visual diversity. Before finalizing your font, test your typeface by following the tips below:

• Insert dummy text of different languages
• Include extra space around buttons, menu items, and another microcopy
• Include expandable components (no fixed with elements)
• Wrap text

Another factor design element that needs to be universally relevant is symbols. You should research the meaning of symbols for the different cultures of your intended audience. Then, search for symbols representing what you are attempting to convey to them. If you can’t find symbols, then pair your symbols with text. The depth of your message may not be as effective; however, if you pair a symbol with text, your audience will comprehend your message.